Hi, I’m Randy Preising. Element 118 is my design studio. I’ve had the opportunity to direct many successful retail, business-to-business, IT, software, food service and pharmaceutical industry campaigns.
There’s a common perception that design is all cosmetics and decoration. In certain cases, it can be. But good design is functional, enhances your brand or service, fosters trust, and makes your product or service more valuable. These are the essentials to building brand recognition and conveying your organization’s positive qualities.
My personal style is based on the traditional values of sound design and typography. It's important to execute a timeless piece without the compromise of following the latest trend. I believe in the feeling and force of imagination, but imagination must be tempered with discipline.
The elements are simple: clear communication; solid creative; good client relationships and sweating the small stuff. And above all: Be nice, and do good work.